ABOUT US
"DENIM TO BURN FOR". This is more than a claim, it‘s a passion. It‘s what we at BLUE FIRE CO. live everyday.

The beginnings
The story of BLUE FIRE Co. began in 1980 with a deep admiration for the American lifestyle and a passion for fashion. In 1985, the journey led to Downtown Los Angeles, the heart of premium denim production. It was here that the love for denim truly ignited, setting the foundation for what would become BLUE FIRE Co. In 2003, BLUE FIRE Co. was officially founded with a clear mission: to design the perfect pair of jeans for every shape, combining quality, comfort and timeless style.

Design
We create JEANS, PANTS and READY-TO-WEAR fashion aiming for quality, comfort and sustainability. Our collections are made by women for women and this brings a distinctive awareness for the product. We give great care and love to the details and we are not finished until we have achieved the perfect fit. Each cut and each fabric is tested by ourselves and we believe that the convenience of jeans is as important as the design.
We are driven by the passion to develop new concepts but nevertheless to stay connected to our roots.